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Review: Masato Seto at Yancey Richardson

Posted By Administration, Tuesday, April 28, 2009
Updated: Monday, January 13, 2014

The Tokyo-based photographer, making his U.S. début here, takes a detached, sociological approach to portraiture with a series of glossy color pictures of solitary salesgirls at the counters of tiny, glass-front roadside shops in Taiwan.


Because their product, a betel-nut-based stimulant called binran,is not immediately evident, the leggy, pretty young women appear to be the stores' only attraction. Seated in the glare of neon and fluorescent lights, they look doll-like and available, but they're bored, not flirtatious—working girls with blank stares waiting for their shift to end.

Read the complete review in The New Yorker.

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