In the Museum of the City of New York's smartly
packaged book and exhibition "Only in New York: Photographs From Look
Magazine," you can see how one publication catered to voracious
consumers of images.
Look's founding editor and publisher, Gardner
Cowles, created it in 1937, to meet what the magazine called "the
tremendous unfilled demand for extraordinary news and feature pictures."
Look, in circulation until 1971, was modeled on European magazines like
the French Vu. It was more mainstream than Vogue and Harper's Bazaar,
more photo driven than Life, and more New York-centric than all of them.
Read the complete review in The New York Times.