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Kenneth Baker reviews Richard Avedon at San Francisco Museum of Modern Art

Posted By Administration, Tuesday, July 14, 2009
Updated: Friday, December 27, 2013

Why do I think of MTV when I see the work of Richard Avedon? Because in his early fashion photographs, Avedon invented pictorial-style-as-branding. It envisions all demeanor as performance and uses movement that meets the camera more than halfway. These qualities reached an unanticipated apex in music videos but made their appearance first in Avedon's innovative magazine pictures of the late 1940s.

For proof see "Richard Avedon: Photographs, 1946-2004," which opens today at the San Francisco Museum of Modern Art.

Despite using a still camera, Avedon (1923-2004) found all sorts of ways to get kinetic energy into his pictures.

Read the complete review in The San Francisco Chronicle.

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