Why do I think of MTV when I see the work of Richard
Avedon? Because in his early fashion photographs, Avedon invented
pictorial-style-as-branding. It envisions all demeanor as performance
and uses movement that meets the camera more than halfway. These
qualities reached an unanticipated apex in music videos but made their
appearance first in Avedon's innovative magazine pictures of the late
For proof see "Richard Avedon: Photographs, 1946-2004," which opens today at the San Francisco Museum of Modern Art.
Despite using a still camera, Avedon (1923-2004) found all sorts of ways to get kinetic energy into his pictures.
Read the complete review in The San Francisco Chronicle.