The story of Etherton Gallery Director, Terry Etherton in this Photograph Magazine Profile by Sarah Schmerler.
When first-time visitors walk up the stairs and into Terry Etherton’s second-floor gallery in downtown Tucson, they are never prepared for what they find — a vast, museum-quality space that seems anomalous with the 101-degree heat outside: shiny, hardwood floors that go on forever (the building was a former ballroom), 16-foot-high walls, modern wood benches, and cabinet-of-curiosity style wooden vitrines filled with ephemera and art objects, the better to complement the vintage and 20th-century photo works that have been Etherton’s specialty for three decades. “I design the shows myself, often a year in advance,” says the 63-year-old dealer from his office lined with 5,500 photo books. “I care about the first impression we make, the themes uniting the work. Part of the challenge for me here is getting people in the door — we don’t have any street presence, save for a small sign. We’re a destination spot, so people come up the stairs with a purpose, and I love that.”
Read the full story in Photograph Magazine