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Artist's Opening Reception: Michael von Graffenried at Esther Woerdehoff
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Gallery Esther Woerdehoff presents the series "Bierfest" by Michael von Graffenried.

11/5/2014 to 12/20/2014
When: 11/5/2014

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Michael von Graffenried



Exhibition Dates:  November 5 - December 20, 2014


Artist's Reception:  

Wednesday, November 5, 2014

6:00 - 9:00 pm


We live in a world where public and private spheres are constantly intertwined.  Online platforms have increasingly provided space for intimate details and even data to be mined.  Yet so many of us feel compelled to share intimate daily stories and so many of our stories and experiences are shared.  So much as we are individuals we are types who engage and desire being part of a group, a face in the crowd, one among many.  Bierfest is one of these spheres.  It is a place people go to find privacy in a crowd; to have an individual yet shared experience.  These places are visited in part to contribute, in part to witness, but something in the practice is more than instinctive it is sought.


We consider these truths historically and in a contemporary sense as we look at the Bierfest series by Michael von Graffenried.  The tradition of Oktoberfest in Munich, a gathering and beer festival dating to 1810.  The festival was first organized by the Bavarian monarchy to mobilize the population against Napoleon’s France, and was held for two weeks every year before the first Sunday in October.  It is now considered the largest alcohol consuming celebration in the world.  This event is a ritual like any other; it poignantly illuminates a human comfort of well-being that is associated with being part of a crowd.  The images too reveal an intimacy.  The camera is held at chest-level and thus operates as an element in the crowd.  Von Graffenried can conceal the moment the image is being made, thus capturing a less staged moment in the madness.


For more information on this exhibition, please visit Esther Woerdehoff Gallery


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