DATE: November 8, 2007

AIPAD Wins 2007 Rebrand 100® Award


The Association of International Photography Art Dealers (AIPAD) has won a ReBrand 100® Global Award in recognition of its redesigned identity. The annual award – given by ReBrand, a company known for case studies and programs on brand transformation – acknowledges the world's most effective programs to reposition, revitalize and redesign existing brands. The award was announced in July.



The ReBrand 100 Global Awards, juried by a panel of international business and design leaders, is the highest recognition for brand rebuilding and redesign in the business arena. The panel, which included leaders from such companies as Procter & Gamble and Xerox Corporation, converged in Providence, Rhode Island, where the company is located, to jury the third annual competition.

"AIPAD galleries are known for their scholarship, expertise, and leadership in the field of fine art photography," noted Robert Klein, President, AIPAD, and Robert Klein Gallery. "Our new identity has exceeded our expectations. It captures the strength and creativity of our membership and offers an important design element on all our materials. AIPAD is honored to be considered by ReBrand as having one of the world's best rebranding programs."

The new identity for AIPAD was created by Lloyd Blander, a Design Director at Siegel+Gale, New York. More information is available on ReBrand's website at www.rebrand.com





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